A New Breed of Home Buying: Fintech Meets Tradition
For decades, buying a home in the U.S. meant navigating a fragmented process: finding a property with a real estate agent, securing a mortgage from a bank, and slogging through paperwork. In 2025, that picture is rapidly changing. Rocket Companies’ $1.75 billion agreement to acquire Redfin – a major online real estate brokerage – signals a new era where home search and financing converge. This deal doesn’t just shuffle corporate assets; it represents the collision of traditional home buying with fintech-powered innovation. The average American home buyer is caught in the middle of this transformation,
