Amazon Enters the Satellite Broadband Arena
On April 9, 2025, an Atlas V rocket is scheduled to lift off from Florida carrying the first production satellites of Amazon’s Project Kuiper – a planned constellation of over 3,200 low-Earth-orbit broadband satellites. For Amazon, a company synonymous with e-commerce and cloud computing, this launch is more than just a rocket ride; it’s a bold foray into space-based internet. The context is unprecedented: a tech giant known for next-day deliveries and web services is now aiming to beam high-speed internet down from orbit to virtually any location on Earth. Amazon’s long-anticipated entrance into the satellite broadband market signals how fiercely competitive and important this arena has become.
